Marketing and
Public Relations
A comms squad connects every company, nonprofit, celebrity and sports team to its audiences.
This is the pathway for those who love tracking and riding trends, creating a brand’s vibe, and figuring out how to influence people’s thinking and behaviors.
These practitioners plan communication campaigns, messages and events, build relationships with influencers and company reps, and use metrics to evaluate the effectiveness of their work.
Possible job titles:
social media manager ▪ PR specialist ▪ digital marketing manager ▪ copywriter ▪ brand manager ▪ public information officer ▪ influencer ▪ marketing coordinator ▪ media relations manager ▪ marketing and communications director ▪ advertising account executive
