Kelli Kinman is the design director for Churchill Downs Incorporated where she does graphic design for their corporate office. She is also project manager for the Churchill Downs Magazine. She began her journalism and media career in high school where she was involved with yearbook where she focused on photography, layout, and caption writing. She also took a media course where she learned photoshop and video and graphic design. 

In college, Kinman majored in broadcasting and cinematic arts at Central Michigan University and worked on student productions that aired on local television. She contributed behind the scenes on a variety of projects, including a fashion segment. After graduating, she built her professional experience through roles in marketing and social media before stepping into her dream position with Churchill Downs Incorporated.